Business Consulting Project

Client: Donating StartUp GiveNext

Collaborated with MBAs to make marketing strategies for the startup GiveNext to attract more donors, and designed a mobile app prototypes

My role: Consultant, UI/UX Designer

Skills utilized: marketing and branding analysis, marketing research and competitive analysis, UI and UX design, design thinking approach to strategy, marketing and product development

About the client

GiveNext is eTrade™ for giving. GiveNext is a mobile and online platform where donors can transact and manage their charitable givings in partnership with the causes they care about. Once the portfolio of charities is compiled to a donor’s account and the donor’s payment information is entered once, GiveNext becomes the easiest way to give. Donor’s have instant access to their giving tax receipt and a mobile history of their charitable support.

GiveNext Home

Our activities

  • Research the charitable giving market and understand the donor and nonprofit behaviors and decision-making
  • Conduct a competitive analysis of the online giving (payment processing) market
  • Identify key product benefits for target markets, and recommend key product features and enhancements to next version of product
  • Create a marketing plan and branding strategy that lead to introduction of GiveNext to the charitable giving and nonprofit industry
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Prototypes Demo

Our team

  • Date: Jan 2016 - May 2016
  • Client: Daniel J Mansoor, Founder & CEO of
  • Team members: Jess Roth, Han-Eol (Ryan) Jang, Yuanyuan (Maggie) Li, Keyan (Kelly) Li, Tejaswini (TJ) Marathe